Brand DNA Tone Detector
Paste your website URL or a content sample to detect your unique brand personality. RankRafter uses this DNA to write content that actually sounds like you.
What the Brand Tone Detector does
The Brand Tone Detector reads your website or a sample of your writing and describes how your brand sounds: its overall tone, the adjectives that fit it, the audience it seems to be written for, and one tip to make the style stronger.
The result is a description, not a score. There is no right tone; what matters is that it suits the readers you want and stays the same across your website, your blog and your emails.
It is for anyone who writes for a brand and has never written its voice down: founders, marketers briefing freelancers, and teams whose blog, emails and website no longer sound like the same company.
How to use it
- 1Choose whether to analyse a website URL or a text sample.
- 2For a URL, enter your homepage or the page that sounds most like you. For text, paste at least 100 characters: a blog post, your About page or a brand bio.
- 3Run the analysis and read the tone, adjectives, audience and writing tip.
- 4Run it on two or three different pieces. Where the results disagree, your voice is inconsistent.
How to act on the results
- Write the tone and adjectives into a one-page voice guide, with an example sentence for each adjective. A freelancer can follow that; “friendly but professional” alone they can’t.
- If the detected audience isn’t the one you sell to, the writing is aimed at the wrong reader. Rewrite your most visited page for the right one first.
- Apply the writing tip to your next piece, then run that piece through the detector to see whether it moved.
- Use the result when you brief AI writing tools. A described voice gets closer to yours than “write in our brand voice”.
Frequently asked questions
Is the Brand Tone Detector free?
Yes. There is no signup and no card. You can run up to 10 checks an hour, shared across all the free tools.
Should I use a URL or a text sample?
Use a URL to see how your website reads to a visitor. Use a text sample to check a single piece, such as a draft post or an email, before it goes out.
How much text does it need?
At least 100 characters, but a full paragraph or more gives a steadier result. Very short samples say more about that sentence than about your brand.
How does RankRafter use brand voice?
In RankRafter, the brand voice read from your site goes into every article it writes, so the drafts sound like your company instead of like generic AI.